E-Marketing Tips To Put Into Action NOW!
posted October 30, 2009 in the category "MARKETING"

As you prepare your to-do list this Holiday season, do not forget to include email promotions. Email is an easy, cost effective way to stay connected with your clients. It also increases your visibility.

An email campaign can help increase sales and boost client visits to your salon and website. It can raise awareness of your spa and the services you offer. It can boost customer loyalty and increase the amount of new clients to your spa.

Start by thinking of seasonal specials. Showcase your signature style in every marketing campaign from email to web design. Pay careful attention to design and staying on brand is key. Focus on these two ideas for maximum results.

1. Create emails that match your brand, website and other marketing materials you use. This will create familiarity for your clients.
2. Create emails with good content. Include product or service promotions, announcements, skin, hair or beauty tips. This way clients will want to read your emails and not just delete them.

Holiday email promotions are limited only by your imagination and what fits best with your clientele. If you don't know where to begin or do not have the time to create and maintain a successful email campaign, seek help from a marketing expert. (Of course, we just happen to have the best marketing team out there!)

A marketing campaign can be launched fairly quickly once you have gathered all the email addresses. You will find that it is money well spent. Clients will be pleased with your tastefully created emails, benefit from your offers and you will profit from the positive impact on your bottom line!

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